Resume
Work
Experience
Freelance Meta Ads Specialist
Darve Tours – Mumbai | Sep 2024
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Created and managed two Facebook & Instagram ad campaigns: one for brand awareness and one for lead generation.
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Awareness campaign focused on improving regional brand visibility for Umrah travel services.
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Lead generation campaign focused on encouraging direct calls from potential travelers.
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Implemented targeting strategies using interest-based and custom audiences, while tracking ad performance and engagement
Certifications & Courses
Google Ads Course Senator We Run Ads – Apr 2025 Foundations of Digital Marketing and E-commerce Google – Feb 2024
Advertising with Meta Meta – Jun 2024
Measure and Optimize Social Media Marketing Campaigns Meta – Jun 2024
Fundamentals of Social Media Advertising Meta – May 2024
Social Media Management Meta – May 2024
Introduction to Social Media Marketing
Meta – Mar 2024
Introduction to Generative AI Google Cloud – Mar 2024
Career Essentials in Generative AI Microsoft & LinkedIn – Sep 2024
Education
Higher Secondary Education – Commerce
Mumbai, India
Skills
& Expertise
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Meta Ads (Facebook & Instagram Campaigns)
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Google Ads (Search, Display, Video)
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Campaign Optimization & A/B Testing
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Keyword Research & Targeting
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Google Analytics & Performance Reporting
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Retargeting & Lookalike Audiences
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Budget Management
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Landing Page Testing
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Ad Copywriting
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Content Planning & Strategy
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Generative AI Tools (basic)
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AI-Powered Design & Copy Assistants (e.g., ChatGPT, Canva Magic Write, Copy.ai)